Health Promotion
Kinesiologists who practise health promotion typically use a population health-based approach, meaning they focus on interrelated factors that influence the health of a population. Health Promotion practitioners focus on implementing evidence-based interventions that improve health across the population.
Factors beyond the individual’s control affect the choices they make. These factors could include social & community connections, socioeconomic, environmental conditions, and the social determinants of health. These factors can either support good health or create barriers. Kinesiologists focusing their work on health promotion often identify, develop, implement, and evaluate health promotion initiatives and strategies to help make healthy choices easier for the population.
Work in this area can be focused on: healthy public policy, strengthening community action (building community coalitions) and creating supportive environments for health. Supportive environments include improved pathway lighting, well-maintained and easily accessible community centres, active transportation plans, and improved access to healthy food or opportunities for social connection. Some practitioners may also work specifically in injury prevention and risk assessment within the population health model.
Services and Recommended Skills
- Group Facilitation - the goal of facilitation is “to make easy” in the context of group facilitation, it is the ability to make a group's work more accessible by providing neutral leadership to help the group create a shared understanding and reach decisions on a topic through consensus. There are many schools of thought when it comes to group facilitation, but below are some skills that can make you an effective leader:
- Bio-anatomical analysis and treatment - methods provide tools to identify and give corrections to attendees when completing movements. Some common approaches include:
- Conflict Resolution - the ability to manage and resolve conflict in a group as it arises. Skills needed include recognizing stress/tension, managing emotions, and strong communication skills to allow each perspective to be heard and understood to come to a solution.
- Public Speaking - for provision of educational sessions to help improve health literacy. Kinesiologists may speak to many topics such as diet, exercise, sleep, injury management, mental health, skill acquisition, ergonomics, human development, and lifestyle factors. This service requires the ability to effectively speak to a group about a topic in a knowledgeable, engaging and digestible manner. *Note: Additional insurance coverage may be required*
- Group classes - Yoga, pilates, meditation, and more.
- Research & Data Analysis - Ability to critically analyse new evidence, gather reliable data and systematically compile and cross-examine multiple sources of information to determine the best course of action on population health. This includes performing risk assessments, safety audits and policy development.
- Evidence-Based Practice: Teaching you how to proficiently and critically evaluate the strengths and weaknesses of research articles to lead a more evidence-based practice.
- Safety Planning: Kinesiologists design safety programs in the workplace informed by best practices for preventing injuries and focused on maintaining a healthy safety record. A safety program will have different industry-specific needs, including written policies, training schedules and communication plans. Safety plans help to identify shortcomings of a health and safety program by evaluating injury statistics and creating a plan to address the high injury areas.
- Risk Assessments, Safety Audits & Investigations: Kinesiologists perform risk assessments to identify personal, environmental, and organisational risk factors associated with physical and cognitive job demands. Kinesiologists can recommend and implement strategies to reduce risk and avoid unnecessary injury.
- Workplace Wellness Solutions: As described under “Wellness,” the Kinesiologist may compile common risk factors and interventions identified in their assessments to provide effective solutions. Delivery to populations at large may involve education, resource, policy, and procedure development. This service is most effectively delivered when supporting data is gathered throughout and following the intervention to quantify the efficacy and make adjustments when necessary.
- Population Health Approach focuses on improving the health status of the population. Action is directed at the health of an entire population, or sub-population, rather than individuals. Focusing on population health also necessitates reducing inequalities in health status between population groups.